I know exactly what it's like. Building and launching ethical ventures is seriously challenging. That feeling of being continuously under-resourced. The constant criticism from loved ones questioning our logic, intentions and competence (especially disheartening when we're building something beautiful to change the status quo). Doubt and uncertainty from economic downturns, competitive pressure and market unpredictability. Insufficient access to conscious capital. And that’s just the beginning! All social impact leaders face demoralizing complexity, disheartening rejection and feelings of isolation. We also have the challenge of balancing our profit motives with ethical values and the conscious pursuit of measurable social outcomes. And then there's the personal disappointment we inevitably face when our passion and commitment gives way to burnout and physical health problems caused by financial stress. Being a conscious founder is remarkably challenging, even after we've achieved funding and/or significant market traction. It's a beautiful journey from beginning to end that tests us in all the ways that matter. I promise you, I've seen and felt all of it.